Title:
ANALYSIS OF E-COMMERCE DEVELOPMENT OF AGRICULTURAL PRODUCTS IN PANZHIHUA UNDER THE INFLUENCE OF COVID-19

Authors:
Huang Huizhen and Wang Haitao

Abstract:
In recent years, agricultural e-commerce has improved a lot with the support of national policies. During the COVID-19 epidemic, the “no-touching” consumption model was used in agricultural e-commerce, which helped upgrade and optimize the agricultural industry chain. Due to this, agricultural products are prevented from being hoarded. The online sales of agricultural products in Panzhihua City have exceeded 900 million yuan now, showing a steady upward trend. This thesis intends to research the development of agricultural e-commerce in Panzhihua under the influence of the Covid-19 epidemic to analyze the current situation of agricultural e-commerce in Panzhihua, to find the main existing problems, such as the lack of e-commerce professionals and the imperfect construction of logistics infrastructure. Besides, by adopting the method of literatureresearching and case-analyzing, some possible ways to help improve agricultural e-commerce of Panzhihua more smoothly will be explored. The significance of this study is to a faster speed of the agricultural economy of Panzhihua and to drive the development of rural agricultural ecommerce in Panzhihua to a higher level.