Title:
COMMUNICATION, AGRICULTURE AND RURAL DEVELOPMENT

Authors:
Dinyan Tuebi Edomienkuma, Nigeria

Abstract:
The study examines the relationship between development communication and development journalism and explains what they are and what each aims to accomplish. It also examine the sociocultural dimension of communication and the use of communication in accelerating the pace of agricultural and rural development in Nigeria. The study also takes a look at the situations affection agricultural and rural development in Nigeria today and found out that despite the country’s abundance manpower and national resources, food and animal production continue to be on the decline. Finally it examines the role of video technology and its application in agricultural and rural development efforts. The study does this by examining the customers are, and what they type film and mostly demanded by their customers. It found out that policy makers, change agents and agricultural extension officers are yet to accord seriousness to the important roles of video technology as effective instrument for agricultural and rural development effort.