Abstract:
The purpose of this research is to examine communication strategy for teaching staff in carrying
out socialization of the Covid-19 vaccination, at 5 Pesik Public Elementary School. With
descriptive qualitative. The basis of this research is action (action research), with a total of 6 (six)
informants. Collecting data through observation, interviews, and documentation. The analysis
technique uses descriptive qualitative, data collection, data reduction, data presentation, and draw
conclusions. The results of the study show that the communication strategy for Educators in
socializing the Covid-19 vaccination. At 5 Pesik Public Elementary School, through 4 (four)
stages, namely: 1) getting to know the audience, through socialization reviewed by health workers,
teaching staff by convincing the community to give permission for their children to be vaccinated
against Covid-19 before socialization Educators and health workers approach the audience first.
2) compiling messages, carried out by explaining in detail, the Covid-19 virus, simplifying new
terms related to the socialization of the Covid-19 vaccination. 3) Determine the method, through
the cooperation of both Health Workers, Educators, and the community. Arrange a re-socialization
strategy without being accompanied by a health worker, the educator team gives prizes to students
who get the vaccine, in order to attract the attention of students and parents so that their children
take the vaccine; and 4) the selection and use of media, the media used is very limited, because the
network is still inadequate, they use print media, and besides that, foreign language terms among
the public during the process of the Covid-19 vaccination program are still difficult to understand.
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