Title:
PROMOTION AND DISSEMINATION OF WULIANGYE YIBIN CULTURE IN THE ENGLISH-SPEAKING WORLD BASED ON PYTHON SEMANTIC ANALYSIS

Authors:
Gan Xiaolan, China

Abstract:
The promotion and dissemination of Chinese Baijiu globally has become a hot topic in recent years. As Sichuan Baijiu gains popularity in both the international and domestic markets, the exploration of its global road is becoming increasingly important. This study focuses on the global path of Wuliangye Yibin culture and aims to propose strategies for promoting and disseminating it in the English-speaking world. This study makes use of an online English corpus and Python natural language processing technology to create a small Wuliangye Yibin English news corpus (WNC). This study then analyzes the frequency distribution and emotional tendency of adjectives related to the corpus, ultimately promoting and disseminating Wuliangye Yibin culture in Englishspeaking world. These include enhancing Wuliangye Yibin’s online presence, improving the quality of promotional materials translations, and targeting specific English-speaking audiences. Overall, this research serves as a valuable refence for the promotion of Chinese Baijiu culture on the global stage while adhering to China’s laws and regulation.