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Title: A STUDY OF VIRTUAL LINGGUISTIC LANDSCAPE FROM THE PERSPECTIVE OF
LANGUAGE SERVICES --TAKING THE HEALTH COMMISSION OFFICIAL
ACCOUNT OF GUANGZHOU AND SHENZHEN AS EXAMPLES
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Authors: Lin Zhixin and Wang Tingting, China |
Abstract: Linguistic landscape is a carrier and a way to express and apply language services. Shenzhen
Health Commission and Guangzhou Health Commission, the two official accounts that convey
medical and health knowledge as well as local epidemic prevention information, are closely related
to the lives of their target readers. As a way of language services, official account is also a kind of
online virtual linguistic landscape. We will take the virtual linguistic landscapes of Shenzhen and
Guangzhou Health Commission official accounts to make a comparative study on the relevant data
from eight aspects based on the SPEAKING model. It is concluded that there are differences
between the two in terms of article style, content form, and phrasing habits. This study not only
analyzes and compares the differences between the virtual language landscapes of Guangzhou and
Shenzhen, but also provides important references for further research on how the linguistic
landscapes can better perform language services. |
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