Title:
WOMEN ENTREPRENEURS: HOW IS THE MOTIVATION?

Authors:
Harnida Wahyuni Adda ,Indonesia

Abstract:
The demographic transition and globalization have resulted in the development of women’s roles in economic activities. This study aims to identify the motivation of women entrepreneurs in supporting the economy. This study used a quantitative method. The population of this study was women entrepreneurs in the Palu City Forest with a total of 200 female business actors. This study involved 132 respondents determined based on the table of Krejcie and Morgan. The sample was also determined randomly so that the entire population has the opportunity to be used as a sample. Data were collected from observations, questionnaires, and triangulation techniques. Data were analyzed using descriptive statistics. The results of this study showed that female business actors in the Palu City Forest were influenced by personal motivation factors, especially in suppressing work-life balance conflicts. They want a balance work life between men and women so that they are motivated to be entrepreneurs.