Title:
A SOCIOLINGUISTIC ANALYSIS OF THE MEDIUM OF THE MEDIA IN GHANAIAN SOCIETIES

Authors:
Frimpong Dominic ,Ghana

Abstract:
The media’s role in the development of Ghana cannot be overemphasized. The National Media Commission’s policy upholds the principle of national unity, cultural pluralism, equality, freedom of expression and access to information. As the fourth estate, the media’s role is to educate, inform and entertain the citizens for accelerated development. All socio-economic activities in the country depend largely on the media. The heterogeneous nature of the country poses an unmeasurable degree of challenge with regards to the language the media uses in performing its ubiquitous functions. The study finds out the nature of the language the media uses in performing its socioeconomic functions in such a multilingual society like Ghana. The study found that there is a kind of diaglossia in the media’s language. It also found that there is a correlation between the purpose of a program and the language used in hosting the media’s programs