Title:
AN EVALUATION ON THE MARKETABILITY OF TELEVISION COMMERCIALS THROUGH TECHNOLOGY-INDUCED COGNITIVE REACTIONS

Authors:
James J. Tanoos,USA

Abstract:
There are numerous studies on pedagogy related to the use of technology in the classroom (Tiene &Luft, 2001, 2002; Bitter & Pierson, 2005; Schifter, 2008; Boles, 2011; Hicks, 2011; Rehmat & Bailey, 2014; Ozerbas & Erdogan, 2016; Magana, 2017). In addition, the effect of technology in marketing and consumer behavior (Sweeney, 1972, Rust, 2006; Milne &Bahl, 2010; Belch & Belch, 2011; Moutinho et al., 2014; Simonson & Rosen, 2014; Spotts, 2014; Woersdorfer, 2017; Fasasi, 2019) has been studied for generations. This study will utilize technology in the classroom to determine its effects on the consumer behavior preferences of undergraduate students