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Title: EXPLORATION ON TALENT CULTIVATION OF INTERNATIONAL BAIJIU
SOMMELIERS
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Authors: Zhu Wenjun, Quan Zhenyao and Gao Haiping ,China |
Abstract: Under the great picture of globalization, China has been standing on the international stage,
affecting the international market and trade. With the development of China's comprehensive
national strength, Baijiu, a unique distilled liquor in China, has gradually been introduced into
the international market. However, it is undeniable that the process of Baijiu internationalization
is still struggling. Therefore, there is an urgent need for international Baijiu sommeliers who
have acquired both profound bilingual skills and been familiar with Baijiu professional
knowledge. Through the methods of class experiment, investigation and social practice, this
paper explores how to cultivate high-quality Baijiu international sommeliers, in order to solve a
series of problems such as the lack of international recognition of Baijiu, and help Baijiu achieve
the grand goal of internationalization |
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